Negotiation 101 How to Negotiate With Clients

Many freelance writers feel uneasy at the thought of having to negotiate prices with clients, but it’s an important skill to have if you plan on becoming a freelance writer. It can help you secure higher fees and protect you from savvy clients who know how to negotiate well. However, setting the right price can be difficult. If you charge too much, you might miss out on good projects, but you also don’t want to work for peanuts. Here, we’ll look at various ways to set and negotiate the right price for your work. The Problem with Charging Hourly Rates Some writers think that charging by the hour is the best way to get paid what they think they’re worth, but this approach has various downsides. First, you don’t know how long each project will take before you start it. Second, many clients don’t like paying by the hour because some writers take advantage and drag out the project to increase the fee. For these reasons, we’re going to assume you’re trying to negotiate a fixed price (either per piece or per word) for each project. It’s what we at Constant Content recommend, and it’s what most clients prefer. There are a few things you need to consider before you arrive at the right price. 1. The Project Details The key to pricing accurately is having a good idea of how long a job will take to complete. If the initial brief is too vague, you need to find out the following: What is the approximate word count of the project? What is the project deadline? Who is the content aimed at, and what is the purpose of it? Will the client provide any resources, or will you be doing all the research? The more answers you can get upfront, the more clear you’ll be about the scope of the project. If you can’t get answers to these questions, the client is probably not someone you want to work with anyhow. 2. The Commercial Benefits It’s helpful to view each project from a commercial perspective. Are you producing an article for a small business blog with a relatively small audience? Or are you writing a white paper for a large organization? In the second case, your content is more valuable commercially, so the client will expect you to charge more. 3. The Competition How much are other writers charging for similar work? There’s actually no standard rate for any type of work; it depends on the type of job, the client’s budget, the writer’s experience, and many other factors. The question is: what do you offer in terms of knowledge, experience, and writing ability? The answer to this should dictate how high you set your rates. Don’t always feel like you have to undercut everyone else; clients are happy to pay more for quality writers because they’re harder to find. 4. The Long-Term Benefits It’s not just the price you have to consider. A client might offer you regular work, or give you a reference, in which case you might consider lowering your rates. When you’re starting out as a freelancer, charging less can be a worthwhile tactic for growing your portfolio and getting referrals. Negotiating the Best Deal Most clients today recognize the value of quality content and won’t mind if you try to negotiate a higher fee. Once you’ve seen the project details, worked out how long it will take, assessed the commercial benefits of the content, looked at the competition, and taken into account other benefits, you can make a proposal that maximizes your earning potential without offending the client. Eight Tips on Negotiating Higher Rates If you have a good knowledge of the subject matter, highlight your experience and qualifications, if any. If the client wants a quick turnaround, say you’ll need to charge more because you’re in demand and have other work commitments. Try to get the client to offer their fee first; it could be higher than you expect. If a client won’t give you a price, make an offer that’s higher than you would normally charge. Use this as a starting point for negotiations. Don’t give a price until you have all the details about a project. If you think the fee is too low, don’t be afraid to ask for more and explain why. You might be surprised at how many clients will return with a better offer. If you’re unsuccessful, at least you tried. Be confident. Some clients might take advantage of your insecurities, so stick up for yourself and your work. If the client won’t pay a higher price, ask them if they could shorten the length of the project or extend the deadline to justify the lower price. Closing the Deal If you treat clients with respect and are transparent in your negotiations, clients are less likely to undervalue your work and are more likely to ask for your services in the future. Remember that the rate you negotiate is not permanent; you can always renegotiate your prices for future work. Follow these suggestions and start negotiating with confidence. The more you do it, the easier it will become. Looking to land your next freelance writing client? Constant Content makes it easy for you to sell articles and land writing clients.

The Definition and Examples of Salutations

The Definition and Examples of Salutations At the beginning of a conversation, letter, email, or another form of communication, a salutation is a polite greeting, an expression of goodwill, or other sign of recognition. Also called a greeting. As Joachim Grzega points out in the article Hal, Hail, Hello, Hi: Greetings in English Language History, Salutation terms are an important part of a conversationthey tell the other I feel friendly toward you, and they are maybe the start of a longer conversation (Speech Acts in the History of English, 2008). EtymologyFrom the Latin, health Examples and Observations Theres more to the story, Alex announced. Trust me.Katie hadnt heard him come up, and she stood.Oh, hey, she said, blushing against her will.How are you? Alex asked.Good. She nodded, feeling a bit flustered.(Nicholas Sparks, Safe Haven. Hachette Book Group, 2010) J.D.: Greetings and salutations. You a Heather?Veronica Sawyer: No, Im a Veronica.(Christian Slater and Winona Ryder in Heathers, 1988) Cowboy: Howdy.Adam Kesher: Howdy to you.Cowboy: Beautiful evening.Adam Kesher: Yeah.(Monty Montgomery and Justin Theroux in Mulholland Dr., 2001) How Are You (Ya)?I bumped into an acquaintance. Hi Sally, I said. How are you? She  paused and then stopped and said hello and how was I and how were the children and it was manifestly obvious she couldnt remember my name.(Philip Hesketh,  How to Persuade and Influence People. Wiley, 2010)The phone rang. ONeil speaking.Howdy, Pat. Its Mac.Mac,  how are ya? I was just thinkin about ya. Great to hear from ya.(Jay Feldman,  Suitcase Sefton and the American Dream. Triumph Books, 2006)Listen to how [people] say, How are you? They dont really say, How are you? They say, How are ya? . . . How are ya? means Just say good, and walk away. I dont really want to know. Register that I asked, then proceed not to tell me.(Paul Reiser, Couplehood, 1995) How Ya Doin?Everyone seems friendly at first, everyone stops and asks, Hi, how ya doin? But after a while you realize that thats it, nothing ever follows up that Hi, how ya doin? And to answer that with anything less exuberant than, Pretty good, is a social outrage. The creed is to be bright, brisk and busy.(Upamanyu Chatterjee, English, August: An Indian Story. Faber and Faber, 1988)When you meet somebody at a post office, he or she says, How are you, how are you doing? At Laguna, people will stand there and theyll tell you how they are doing. At Laguna, its a way of interacting.(Leslie Marmon Silko, Yellow Woman. Simon and Schuster, 1997) Hey!Hey . . . is basically a synonym for  hia friendly greeting. Until fairly recently, it was confined to the American South.  The Dictionary of American Regional English  (DARE) cites a 1944 survey as reporting that  hey  is the common term of familiar salutation of children and young people in most of the South;  hello  seems to them either semiformal or archaic. On many northern and western campuses the term is  hi. . . .But not anymore. . . .  My sense is that among people under about 40 from all regions,  hey  for some time has been at least as popular as  hi,  and probably more so, and now seems completely unremarkable.(Ben Yagoda, ‘Hey’ Now. The Chronicle of Higher Education, January 6, 2016) Brief EncountersWhen persons accidentally encounter one another, it appears, they may be at liberty to confine their remarks to an exchange of greetings (Goffman 1953:485 points out that length of salutation may depend on the period that had elapsed since the last salutation and the period that seemed likely before the next; but a minimal exchange is possible); when there is a planned or intended encounter, more than a minimal pair is done.(Gene H. Lerner, Conversation Analysis: Studies From the First Generation. John Benjamins, 2004) Register and DialectSalutations in business letters (Dear Ms. Portillo, Dear Sirs) differ from those in personal letters (Hey Ashley, Dear Devon). Every textevery piece of natural languagerepresents characteristics of both its situation and its speaker or writer; every text is simultaneously register and dialect.(Edward Finegan, American English and Its Distinctiveness. Language in the USA: Themes for the Twenty-First Century, ed. by Edward Finegan and John R. Rickford. Cambridge University Press, 2004) Email GreetingsE-mail has changed the rules of engagement. The language of business is evolving. Our old dears are withering away, replaced in the top perch by hello, hi and hey. . . .Im fed up with people writing Hi Jean when theyve never met me, says etiquette guru Jean Broke-Smith.If youre sending a business e-mail you should begin Dear . . .like a letter. You are presenting yourself. Politeness and etiquette are essential. . . .But why are so many of us culling Dear . . . from our e-mails, even in the workplace? The simplest answer for its detractors is that it no longer says what it means, it feels cold and distant.(James Morgan, Should E-mails Open With Dear, Hi, or Hey? BBC News Magazine, Jan. 21, 2011) The Lighter Side of SalutationsWhat ho! I said.What ho! said Motty.What ho! What ho!What ho! What ho! What ho!After that it seemed rather difficult to go on with the conversation.(P.G. Wodehouse, My Man Jeeves, 1919)